✦ AI-Powered Proposal Tool for Freelancers
Stop losing clients to
slow, sloppy proposals.
Penly.it writes polished, client-ready proposals with AI in under 5 minutes — then tracks when they're opened, e-signed, paid, and won.
✓ Free to start✓ No credit card✓ Cancel anytime✓ SSL encrypted
< 5 min
Avg proposal created
50+
Niche templates
100%
Free to start
2×
Faster close rate
How it works
From brief to signed and paid in 3 steps
01
Describe your project
Paste the client brief or describe the project in your own words. The more context, the better the output.
02
AI generates your proposal
Penly.it writes a polished proposal with deliverables, pricing tiers, and timeline — ready to send in seconds.
03
Client opens, signs, pays, you win
You get notified when they open it. They sign and pay a deposit directly in the browser. Status updates to Won on your dashboard.
Why Penly.it
Not your average Google Doc
Features
Everything you need to close more deals
✦
AI Proposal Generator
Powered by Claude — describe your project and get a full, client-ready proposal with deliverables, pricing, and timeline.
👁
Open Tracking
Get notified the moment a client opens your proposal. Know exactly when to follow up — no more guessing.
✍️
Built-in E-Signature
Clients approve and sign directly in the browser. No DocuSign needed. Status updates instantly on your dashboard.
📊
Win Rate Analytics
Track your close rate, response time, and proposal performance. See what's working and double down.
🗂
50+ Templates
50 industry-specific templates across 15 niches — web design, branding, UX/UI, photography, copywriting, video, and more.
📄
PDF Export
Every proposal is printable as a clean PDF — great for formal procurement processes or contracts.
⏰
Auto-Expiry
Proposals automatically lock after 14 days, creating urgency without awkward follow-up emails.
🤖
AI Support Chat
Built-in Penny assistant answers your questions instantly. Real human support always one click away.
PRO
💳
Stripe Deposit Collection
Collect project deposits directly from clients at the moment they sign. Funds land in your Stripe account instantly.
What freelancers say
Built for people who'd rather do the work
★★★★★
“I used to spend 3–4 hours on every proposal. Now I send one in 10 minutes and it looks better than anything I made myself.”
Sarah M.
Brand Designer, Austin TX
★★★★★
“The open tracking alone is worth it. I knew exactly when my client read the proposal and followed up at the perfect moment. Closed a $6k project.”
Marcus T.
Web Developer, New York NY
★★★★★
“My close rate went from around 20% to over 40% in two months. The proposals just look more professional and the e-sign makes it so easy for clients.”
Jade L.
Photographer, Nashville TN
Pricing
Simple, honest pricing
Start free. Upgrade when you're ready. No hidden fees, no contracts.
All plans include SSL encryption · GDPR compliant · Cancel anytime · No contracts
FAQ
Questions answered
Do my clients need to create an account?
No — clients receive a link by email and can view, approve, sign, and pay a deposit directly in their browser. No signup required.
Is the e-signature legally binding?
Yes. Typed e-signatures are legally recognized under ESIGN (US) and eIDAS (EU) for most commercial agreements. For regulated industries, consult a lawyer.
What happens after 14 days?
The proposal automatically expires and the sign button locks. You can send a new version from your dashboard at any time.
Can I customize the proposal content?
Absolutely. The AI generates a first draft — you edit everything: problem statement, deliverables, pricing tiers, and timeline before sending.
What AI model powers the generator?
Penly.it uses Claude by Anthropic — one of the most capable AI models available. Your project briefs are processed securely and not used to train models.
Can I use my own domain for sending emails?
Yes on the Business plan. On Starter and Pro, proposals are sent from proposals@penly.it.
How do deposits work?
After a client signs, they can pay a deposit via Stripe (credit/debit card). The funds go directly to your connected Stripe account. Penly.it never holds your money.
How do I cancel?
Cancel anytime from Settings → Plan & Billing. You'll keep access until the end of your billing period. No questions asked.
Your next proposal closes faster.
Start today.
Free to start. No credit card. First proposal in under 5 minutes.
Create your free account →✓ Free forever plan✓ No credit card✓ Cancel anytime